The Beginner’s Guide to Technical SEO

You may be wondering why technical SEO is important considering you are familiar with on-page and off-page SEO. After completing the on-page stuff, such as writing great content with the proper keywords, and the off-page stuff, such as link-building, then why would you need to do anything else to achieve strong organic rankings?
That's because Google demands it. Almost 90% of global search traffic comes from Google, and the company wants everyone to have the best experience possible. The company works to improve every website's quality. It would be a massive task for anyone to try to accomplish that, but Google has long realized that all they need to do is include it in the search algorithm if they want every website owner to do things better.

What is Technical SEO?

You improve your site's accessibility, crawling, indexing, and rendering by using technical SEO. Though some “technical” elements of this package do require a bit of expertise beyond just typing in content or publishing a page, the majority are still very accessible for small business owners with only a few hours a week to spend on SEO.

Let’s begin with what’s included in technical SEO:

• When a visitor clicks on a link, how quickly the page loads. Users get bored when pages take too long to load. As a result, Google penalizes those pages.
• The mobile optimization of your site, such as how the site fits on a smaller screen, the way menus open, and whether side scrolling is minimized.
• In search engine optimization, crawling refers to a robot visiting your site to look for stuff on it. If you make it difficult for them, they will be less happy (not that robots have feelings, but they will penalize your SEO ranking regardless).
• A page's rendering on a user's PC or mobile device. This contains how and when images, widgets, or others and how they seem.

Material optimization entails ensuring that your site's content is optimized, that it isn't duplicated or too short, and that it follows Google's EAT content criteria.

Site structure: The layout of your site, including URL trees and how pages relate within.

To varying degrees, all of these criteria are vital for your site's rating on Google results pages. Some of them may already be OK since they were properly configured at the start. It would be impossible for anybody to handle all of these difficulties immediately, especially given their technological nature.

So, for the time being, we'll try to point you in the direction of some low-hanging search Engine optimization fruit that you can readily access and that might make a significant impact on your rankings.

Technical SEO Suggestions

Use lazy load to increase page performance: Page load speed is important for both Google and your consumers. According to Moz research, websites that load in one second or less convert 150 percent better than ones that take more than five seconds. One method Google has outlined is 'lazy loading,' which implies that components that are not visible or required (for example, those below the fold of a web page) will be the last to load.